When Kimmy from Oceanside, California walked into the Shark Tank with a box of doughnuts and a dream, nobody expected her humble pitch to spark such a buzz. But this wasn’t your average dessert—Kimmy’s creation, Doatnut, was built on the idea that a doughnut could be nutritious, low-calorie, gluten-free, dairy-free, and still taste amazing. And in 2025, that idea is paying off.
As of this year, Doatnut’s net worth is estimated at approximately $974,370—a big jump from where it all started and a strong sign that this “healthy indulgence” has real staying power.
What Is Doatnut, Exactly?
Doatnut is Kimmy’s take on the classic doughnut—with a clean, health-conscious twist. Made with groats (the purest form of oats), sweet potato, egg whites, monk fruit, and baking powder, each Doatnut contains just 90 calories, no added sugar, and zero gluten or dairy.
And unlike most “healthy” desserts that taste like compromise, Kimmy swears—and proved to the Sharks—that Doatnut tastes like the real thing. It’s soft, flavorful, and satisfying without the sugar crash.
Kimmy’s Shark Tank Journey
When Kimmy entered the Tank, she came asking for $150,000 in exchange for 10% equity, placing Doatnut’s initial valuation at $1.5 million. While several Sharks bowed out over concerns about retail readiness and return on investment, Mark Cuban and Lori Greiner saw potential.
After some back-and-forth, Kimmy landed a deal:
✅ $200,000 for 30% equity, split between Lori and Mark.
This valued the company at around $667,000 at the time of the deal. But things didn’t stop there.
The Doatnut Effect: Life After the Tank
Following the episode’s airing, Doatnut exploded in popularity. Kimmy’s pink bakery in Oceanside started seeing longer lines, her website traffic surged, and orders began pouring in from across the country. Fans loved not only the product but also Kimmy’s passion, grit, and authenticity.
Kimmy continued working solo, grinding fresh groats by hand daily, baking doughnuts, managing orders, and packaging each one with a personal note to refrigerate or freeze upon arrival. Her story—and her hustle—resonated.
Thanks to an estimated 10% annual business growth rate, Doatnut’s net worth has risen to just shy of $1 million in 2025. That’s a remarkable leap for a brand that started with homemade batches sold at gyms.
What Sets Doatnut Apart?
In a saturated health-food market full of gimmicks and bland snacks, Doatnut keeps it simple—just five real ingredients, no nonsense. The use of monk fruit and sweet potato as natural sweeteners adds both flavor and function, making Doatnuts a smart choice for diabetics, fitness enthusiasts, and clean-eaters.
The Sharks praised Kimmy’s ability to balance flavor and nutrition, noting that most “healthy” snacks don’t hit the taste mark. Kevin O’Leary even admitted he’d become a customer, despite passing on the investment.
Kimmy’s Vision Moving Forward
Even with all the success, Kimmy hasn’t slowed down. She’s still hands-on at her pink shop and now dreams of getting Doatnut into grocery stores nationwide. Her mission is to make healthy eating more accessible—and more fun.
Kimmy knows that people want better-for-you snacks that don’t feel like a punishment. And that’s exactly what she’s offering.
