Ian Roussel isn’t just a car builder—he’s a visionary in metal and wheels. With his one-of-a-kind designs and a thriving TV career, Roussel has carved out a space for himself in the world of custom cars like no other. Best known for Full Custom Garage, he has become a cult favorite among car lovers and gearheads.
But beyond the wrenches and welding torches, many fans want to know: how much is Ian Roussel really worth? This blog explores his net worth, career evolution, income streams, and the personal life that fuels his creative drive.
Who is Ian Roussel?
Born on June 28, 1974, in Los Angeles, California, Ian Roussel grew up in a city obsessed with cars. From a young age, he was fascinated by how vehicles could be transformed into art. That childhood obsession turned into a lifelong career—and eventually, a thriving business and television brand.
He started out customizing cars in his garage, often working long hours to perfect his craft. Word of mouth and jaw-dropping builds helped him gain local recognition, and soon he was sought after by car enthusiasts all over the country.
Rise to Fame
Ian’s major breakthrough came with the launch of Full Custom Garage, a reality series that debuted on MAVTV. The show follows Roussel as he takes on wild and challenging car builds, often starting from nothing but a rusted-out shell.
What makes Ian stand out isn’t just his skill—it’s his imagination. Whether he’s building a rat rod, a sci-fi-inspired coupe, or a chopped classic, every project is a showcase of pure innovation.
The show has become a hit with viewers and a cornerstone of his brand, turning him into a household name in the custom automotive world.
Ian Roussel Net Worth
Ian’s net worth has seen consistent growth over the last several years. His ability to turn metal into art—and content into revenue—has translated into impressive financial success.
| Year | Estimated Net Worth |
|---|---|
| 2019 | $3 million |
| 2020 | $3.5 million |
| 2021 | $4 million |
| 2022 | $4.5 million |
| 2023 | $5 million |
| 2024 | $5 million |
His 2025 projections remain steady, with opportunities for growth as his media presence and custom business expand.
Sean Astin’s Earnings Explained
1. Custom Car Builds
At the core of Roussel’s empire is his custom car business. Each vehicle he builds is one-of-a-kind and often fetches a high price. Many clients seek him out for show cars, media projects, or private collections.
2. Television Career
Full Custom Garage not only brought Ian fame but also significant income through network deals and advertising. As the face of the show, he also benefits from residuals and syndication rights.
3. Brand Collaborations & Sponsorships
Roussel has partnered with several automotive brands over the years, from tool manufacturers to specialty parts companies. These sponsorships help fund builds and increase brand visibility.
4. Merchandising
Ian has launched merchandise under his brand name, including apparel, custom parts, and accessories. These products are especially popular at car expos and through his website.
5. YouTube and Online Platforms
With a growing fan base online, Ian also earns through YouTube and digital content monetization. Behind-the-scenes footage, tutorials, and build updates generate views and advertising income.
6. Car Shows and Public Appearances
Roussel is a frequent guest at major auto events and expos, where he is often invited for meet-and-greets, workshops, and panel talks. These appearances offer both exposure and a steady revenue stream.
Personal Life and Support System
Behind Ian’s success is a strong family support network. He is married to Jamie Roussel, who often appears alongside him in both professional and casual settings. Jamie brings her own creative flair to the table and plays a key role in managing business operations and merchandising.
Their dynamic partnership has made them one of the most admired couples in the custom car space. Fans appreciate their down-to-earth lifestyle and shared passion for what they do.
Public Image and Fanbase
Ian Roussel’s reputation is built not just on talent but also authenticity. He stays true to his roots, working out of a modest custom shop and engaging with fans both online and at events. His hands-on approach, combined with a no-nonsense personality, has earned him respect across generations of car lovers.
On social media, Ian shares sneak peeks of projects, garage life, and personal moments—giving fans a look behind the scenes while maintaining a relatable vibe.
Final Thoughts
With a net worth of $5 million and growing, Ian Roussel has built more than custom cars—he’s built a brand, a loyal fanbase, and a life doing what he loves. His journey from a garage in California to the TV screens of car enthusiasts worldwide is a story of grit, skill, and unshakable passion.
Whether you’re a fan of Full Custom Garage, a gearhead, or simply someone who admires innovation, Ian Roussel’s story proves that doing what you love—with heart and hustle—can lead to both personal and financial success.
